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Daily News: Facebook Data Flaws, Black Friday’s Importance Wanes, MapQuest’s Location Data

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Advertisers Appreciate Facebook’s Nod to Transparency but Want Even More Data (November 17, 2016)
AdAge: “The ad industry wants even more openness from Facebook after the social network reported new flaws in its data.”

Is Black Friday’s Importance Waning for Brick-and-Mortar Retailers? (November 17, 2016)
Street Fight: “Small Business Saturday and Cyber Monday are increasing in popularity and brick-and-mortar retailers are working harder than ever to capitalize on evolving foot traffic patterns.”

Verizon acquires SocialRadar to buff up MapQuest’s location data (November 16, 2016)
TechCrunch: “Verizon had acquired SocialRadar, a mapping startup that promises to provide its users with far more accurate location data for businesses — down to where exactly a door is.”

Proximity and beacon data now making its way into DSPs for retargeting (November 16, 2016)
Marketing Land: “Unacast and Juice Mobile deal a leading indicator of where market is going.”

7 Location-based Marketing Trends That Will Shape 2017 (November 16, 2016)
GeoMarketing: “Factual CRO Rob Jonas at geo-data specialist Factual counts down the seven issues that will shape 2017’s digital advertising marketplace.”

Scotland’s Ambergreen joins DAC Group (November 16, 2016)
Press Release: “We are pleased to announce that Edinburgh-based Ambergreen, ScotlandIS Digital Agency of the Year 2016, is the newest member of the DAC Group family.”

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