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Daily News: Disruption of the Disruptors, PBI’s Small Biz Partner Program and The State of Digital Out-of-Home

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Pitney Bowes Creates Small Business Partner Program to Accelerate Innovation and Enhance Client Values (September 12, 2017)
BusinessWire: “Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides innovative products and solutions to power commerce, is accelerating innovation and value for its SMB clients through its new Small Business Partner Program.”

Disruption of the Disruptors: OpenTable, Mindbody, Uber and… (September 11, 2017)
LSA Insider: “We may be entering a cycle of perpetual “disruption” (a term I dislike) in which company lifecycles are extremely compressed (ten years or less). There’s a much longer and more nuanced analysis of this than I can provide in a quick post. But below are some thoughts.”

What’s the State of Digital Out-of-Home in 2017? (September 11, 2017)
GeoMarketing: “OOH revenue is at an “all time high,” says Geopath’s Kym Frank. And geo-data powered digital ads are a big reason for the current renaissance.”

The New ‘Location, Location, Location’ in Retail (September 11, 2017)
Street Fight: “In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry.”

Factual Expands European Presence With Store Visitation Measurement Deal (September 11, 2017)
GeoMarketing: “S4M will offer Factual’s store visitation measurement solution to clients including McDonald’s, Subway, Levi’s, Renault, and more, says European Managing Director Mandeep Mason.”

Smartphones Are Driving All Growth in Web Traffic (September 11, 2017)
Recode: “Since January 2015, there has been a 68 percent increase in smartphone web traffic in the U.S., while desktop and tablet both saw declines. Overall, web traffic has been pretty much flat.”

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