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Daily News: Deals in Local, Co-op Advertising Concerns, The Voice Search Revolution

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Nextdoor Introduces ‘Interests’ to Boost Engagement and Ad Revenue (February 8, 2018)
LSA Insider: “Nextdoor has massive adoption and scale nationally but not when it comes to ad targeting beyond location.”

Deals in Local: GoDaddy & Main Street Hub, Mono & Yext, DialogTech & Bing, DexYP & Kenshoo (February 8, 2018)
LSA Insider: “The local marketing space has seen several “deals” in the past few weeks spanning everything from acquisitions to partnerships to tech integrations.”

Answers to 5 Co-op Advertising Concerns for Local Marketers (February 8, 2018)
LSA Insider: “Roughly $35 billion in co-op goes unused each year and local marketers face a number of obstacles in trying to help clients utilize the funds.”

What 3,000 voice search queries tell us about the ‘Voice Search Revolution’ (February 8, 2018)
Search Engine Land: “Do you think voice search is the next ‘big thing’ digital marketers need to watch for?”

Geo 101: What Are Micro-Experiences? (February 7, 2018)
GeoMarketing: “Every brand experience is an opportunity to build loyalty — regardless of channel or ‘size.’ But too many marketers are still thinking in silos.”

How Important is SEO This Year? (February 7, 2018)
Search Engine Journal: “When given the proper attention the organic channel can be the most powerful weapon in your digital arsenal.”

SEO Metrics You Should Be Tracking But Probably Aren’t (February 7, 2018)
MediaPost: “Determining your SEO success means more than just tracking Google page rankings.”

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