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Daily News: Cyber Weekend Results, SMBs & Machine Learning, the Future of Restaurant Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Cyber Weekend: It’s Mostly Amazon and ‘Offline’ Retailers (November 29, 2017)
LSA Insider: “Black Friday saw more than $5 billion in e-commerce and Cyber Monday racked up more than $6.5 billion in sales as the largest online shopping day ever.”

SMB Market: How Will Machine Learning/AI Impact DIFM vs. DIY? (November 29, 2017)
LSA Insider: “This is the subject of a panel I’m moderating at next week’s Cloud Adoption Summit, featuring iPromote, Facebook and Google.”

DT University Research Shows Calls to Businesses up 58% on Cyber Monday 2017 (November 28, 2017)
Press Release: “New Study Also Finds That Winter Holiday Shoppers Are Price-Sensitive and Vary in Sentiment from Black Friday to Cyber Monday and Suggests Strategies to Improve Caller Experiences and Increase Over-the-Phone Conversions.”

The Future of Restaurant Marketing: Are you Ready? (November 28, 2017)
AdAge: “Online ordering alone has increased the average order size 26% over walk-in or call-in orders.”

More Facebook and Instagram Users Discussed Holiday Shopping Than Super Bowl LI (November 28, 2017)
Adweek: “More than 130 million people discussed Black Friday, Small Business Saturday and Cyber Monday throughout the holiday weekend.”

U.S. Ad Market Up 7% in October, Boosted By Digital (November 28, 2017)
MediaPost: “Continued gains from digital media — and virtually unchanged results from national TV — helped lift the U.S. ad market to a robust 7% hike in October.”

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