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Daily News: Creating an SEO Strategy, Direct-to-Consumer Marketing, Mobile Email Conversions

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook to begin counting viewable-only impressions for Pages’ organic reach next week (February 9, 2018)
Marketing Land: “Facebook originally said it would switch to only counting viewable impressions in November 2016, but the new system took longer than expected to build.”

Creating & Implementing an Agile SEO Strategy (February 9, 2018)
Search Engine Journal: “The fundamental problem with long SEO strategy documents is that as soon as you finish writing them, they’re out of date.”

Direct-To-Consumer Marketing Is About To Take Center Stage (February 8, 2018)
MediaPost: “The value of a brand in today’s world is precarious, at best, without the ability to interact with customers directly and constantly, across multiple devices.”

Looking through the artificial intelligence mirror: insights and automation (February 8, 2018)
Search Engine Watch: “The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of the competition.”

Study: Mobile email conversions match desktop for first time (February 8, 2018)
Mobile Marketer: “Mobile email conversions reaching parity with desktop is an important milestone in mobile commerce.”

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