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Daily News: Co-op Obstacles for Marketers, Audience-Based Media Planning, Collecting Location Data

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Marketers Struggle to Show Client-Specific Co-op Ad Opportunity (October 12, 2017)
LSA Insider: “According to a new LSA survey, 42% of marketers said the biggest challenge with co-op is ‘showing a client the specific co-op opportunity for them.’”

Audience-based planning is the next battleground for media agencies (October 12, 2017)
Digiday: “As media becomes more fragmented, the days of relying solely on panel data from comScore and Nielsen to determine media planning and buying are nearing an end.”

The Trials of Collecting Location Data (October 12, 2017)
eMarketer: “While many C-level execs consider location data to be an important part of their company’s success there’s no shortage of challenges.”

Appliance Consumers Looking Online, But Buying In Stores (October 11, 2017)
MediaPost: “According to research from Netsertive, 87% of appliance purchasers said they prefer to buy in local stores, rather than online.”

5 Ways to Target Moviegoers with Location-Based Marketing (October 11, 2017)
Street Fight: “Here are innovative strategies that firms are using to promote films and encourage ticket sales at cinemas around the globe.”

Over 60 Million People In The U.S. Will Use Voice-Enabled Assistants On A Monthly Basis This Year (October 11, 2017)
GeoMarketing: “That’s close to 20 percent of the population — and that figure is only growing.”

Snapchat debuts Context Cards to bolster local discovery (October 11, 2017)
Mobile Marketer: “Context Cards display related material like restaurant reviews and reservations, Uber and Lyft ride-hailing options or contact information.”

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