Daily News: Clear Channel at #PlaceConf, Singapore YP to Drop Print, AdWords Mobile Change

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Clear Channel Using Location Data to Make Billboards into a Hybrid Medium (August 11, 2017)
LSA Insider: “An unexpected result of the development of mobile-location analytics is its impact on some traditional media channels.”

Singapore YP to Drop Print in 2018 (August 11, 2017)
LSA Insider: “Global Yellow Pages Ltd., which publishes print and digital directories in Singapore, is getting out of the print business.”

Department Stores’ Pains Eased In Q2, But Challenges Are Digging In (August 11, 2017)
GeoMarketing: “The underlying challenges facing department stores remain: many of them, are hurting from declining mall and store traffic.”

Google Sitelinks, Callouts, Snippets To Deliver More Information (August 10, 2017)
MediaPost: “Later this month, Google will change how AdWords mobile ads display sitelinks, callouts and structured snippets.”

Brands May Profit From Pinterest Presence (August 10, 2017)
MediaPost: “New study finds pinners who actively engaged with an advertiser’s content on the pin-based social network had a 40% larger shopping cart at checkout.”

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