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Daily News: Choosing Domain Names, Google’s Mobile-First Indexing, Live-Streaming Video

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How to Ensure Your Clients Choose the Right Domain Name (and What to Do if They Don’t) (June 14, 2018)
LSA Insider: “Domain names are more critical than many people realize. They play a central role in brand image and influence how easy it is for customers to find a business online.”

Google makes some clarifications related to mobile-first indexing (June 14, 2018)
Search Engine Land: “Confused about the Google mobile-first indexing change? Google just posted several clarifications.”

Why voice isn’t poised to take over the marketing world — yet (June 14, 2018)
Marketing Dive: “So what really changes with search when voice is added to the mix? Low-interest, inexpensive consumable goods are certainly a candidate to be disrupted.”

67 Percent Of Consumers Worldwide Have Live-Streamed Video (June 13, 2018)
GeoMarketing: “Approximately 70 percent of consumers stream video content at least once a day, and 67 percent have live-streamed it on any platform or device, according to a new report from the IAB.”

Facebook Has New Requirements for Custom Audience Ad Targeting (June 13, 2018)
Search Engine Journal: “Facebook is introducing new requirements for custom audience targeting which will be in effect for all advertisers starting July 2nd.”

Brand Awareness Key Driver For Video Advertising (June 13, 2018)
MediaPost: “While digital advertising has helped direct-response advertising flourish, when it comes to digital video advertising, marketers are looking to boost brand exposure and drive awareness, according to a new report from the automated video creation platform Wibbitz.”

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