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Daily News: Brand Marketing Not Aligned with Retailers, Soliciting Reviews on Yelp, Beacons at Airports

Daily_News_Monday_2016

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Only 7% of Brands Say Marketing Is “Fully Aligned” with Local Retailers (November 7, 2016)
LSA Insider: “Outside of managing location data to improve local search rankings, brands are increasingly engaging local retailers to aid in these national-to-local efforts.”

Why Yelp Should Actively Embrace ‘Review Solicitation’ (November 7, 2016)
LSA Insider: “Yelp wants to maintain the objectivity of its content so that consumers will trust the site.”

Beacons Are Taking Off At Airports (November 7, 2016)
GeoMarketing: “84 percent of global airports are undertaking either a commercial deployment or a trial project related to proximity sensors.”

The Platform Of The Future Will Own The Intersection Of Advertising And Marketing (November 7, 2016)
AdExchanger: “The conversation drawing a distinction between marketing and advertising is finally happening in the mainstream.”

Just How Big a Deal Are Voice Search and Chatbots for Local? (November 7, 2016)
Street Fight: “Voice search being a critical emerging technology is a view that seemingly contrasts with that of many companies on the supply side of hyperlocal.”

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