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Daily News: Auto Geo-Coding, Yelp & Yext Expand Partnership, Brands & Social Media Measurement

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Auto Geo-Coding Your Business Locations in Middle East & Turkey? Don’t Trust the Results (June 6, 2018)
LSA Insider: “Geocodes are the things that allow us all to find things like businesses, hospitals, parks and other points of interest on virtually any digital map in the world.”

Study: 82% of Brand Marketers to Increase Usage of Location Data (June 6, 2018)
LSA Insider: “In terms of where these location strategies stand today, 24% said that they were evaluating strategies, 26% were unsure about potential ROI, 22% are constrained by budgets and 19% are already devoting resources to these tactics.”

Yelp and Yext expand partnership to benefit enterprise businesses (June 6, 2018)
Yelp: “Yext now offers a Yelp add-on to its enterprise customers, enabling brands to manage their location data on Yelp and access Yelp Knowledge, Yelp’s data analytics and business intelligence product, through Yext’s digital knowledge management software.”

Brands Spend An Average Of $23 To Drive Each Store Visit (June 6, 2018)
GeoMarketing: “In-app ads appear the most effective at driving foot traffic, according to a new report from Cuebiq.”

Study: 71% of retailers use mobile location strategies to boost store traffic (June 5, 2018)
Mobile Marketer: “Location-based strategies that depend on mobile technology are growing more popular among retailers as brick-and-mortar shops have faced a tumultuous several years while vying with e-commerce companies like Amazon.”

Report: More touchpoints and channels in the customer journey than ever before (June 5, 2018)
MarTech Today: “The report shows tremendous growth in ad tech and IoT interactions and takes a deeper look at how retail is flourishing.”

Report: Brands Abandoning Social Media Measurement (June 5, 2018)
Street Fight: “Back in 2014 and 2015, social media topped the marketing mix, but brands are increasingly turning to channels that allow for more precise measurement, according to a new report from Kitewheel.”

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