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Daily News: AR to Aid Retail Sales, Verizon & Yahoo Deal Still Uncertain, AOL Introduces BrandBuilder

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Can AR Bolster Retail Sales? (January 6, 2017)
eMarketer: “Google is partnering with Gap Inc. to let shoppers try on clothes ‘virtually’ at home via augmented reality.”

Verizon’s still not sure if $4.8 billion Yahoo deal will close, five months after announcing it (January 5, 2017)
Business Insider: “This comes just a couple of weeks after Yahoo disclosed a data breach of 1 billion user accounts dating back to 2013.”

AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats (January 5, 2017)
Marketing Land: “In addition to brand awareness and direct response, the Beta program includes a format that offers data incentives to Verizon Wireless customers.”

In 2017, Will Location Surge — And Beacons Stall? (January 5, 2017)
GeoMarketing: “ChargeItSpot CEO and founder, Doug Baldasare, shares his predictions for the coming year.”

Turner Just Launched a Full-Service, In-House Sports Marketing Agency for Brands (January 5, 2017)
Adweek: “From branded content to audience targeting, Turner is giving advertisers a new way to reach its sports consumers.”

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