Daily News: AR to Aid Retail Sales, Verizon & Yahoo Deal Still Uncertain, AOL Introduces BrandBuilder


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Can AR Bolster Retail Sales? (January 6, 2017)
eMarketer: “Google is partnering with Gap Inc. to let shoppers try on clothes ‘virtually’ at home via augmented reality.”

Verizon’s still not sure if $4.8 billion Yahoo deal will close, five months after announcing it (January 5, 2017)
Business Insider: “This comes just a couple of weeks after Yahoo disclosed a data breach of 1 billion user accounts dating back to 2013.”

AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats (January 5, 2017)
Marketing Land: “In addition to brand awareness and direct response, the Beta program includes a format that offers data incentives to Verizon Wireless customers.”

In 2017, Will Location Surge — And Beacons Stall? (January 5, 2017)
GeoMarketing: “ChargeItSpot CEO and founder, Doug Baldasare, shares his predictions for the coming year.”

Turner Just Launched a Full-Service, In-House Sports Marketing Agency for Brands (January 5, 2017)
Adweek: “From branded content to audience targeting, Turner is giving advertisers a new way to reach its sports consumers.”

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