Daily News: Amazon’s ~$2.5B from Digital Ads, Simplifying Co-op Advertising, AI’s Role in Local SEO

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How Can Local Media Simplify the Co-op Advertising Process? (August 24, 2017)
LSA Insider: “Generally speaking, co-op can be complicated for local media companies.”

AI & Machine Learning: Why Local SEO Experts Should Care (August 24, 2017)
LSA Insider: “The use of artificial intelligence and machine learning in search is only expected to increase in the future.”

Goodzer Receives Certification from the Local Search Association (August 24, 2017)
Press Release: “Goodzer’s pay-per-call product for small businesses receives seal of approval for fair and trustworthy business practices.”

Go Local Interactive Recognized as One of the Fastest Growing Companies in America (August 24, 2017)
Press Release: “Go Local Interactive made Inc. 5000’s list for being one of the fastest- growing private companies in America for the second consecutive year.”

Got a Complaint with Brands? Take It Up on Social Media (August 24, 2017)
eMarketer: “A recent survey finds many people say it increases accountability for businesses.”

Ad giant WPP: We think Amazon has earned $2.5 billion from digital advertising (August 23, 2017)
Business Insider: “There are more signs that the advertising world is taking Amazon extremely seriously.”

Who Should Walmart And Amazon Acquire Next? (August 23, 2017)
GeoMarketing: “Foursquare CEO Jeff Glueck has come up with a long list based on the location-value of brands like Warby Parker, Home Depot, Nordstrom, Ulta Beauty, and others.”

Snapchat is offering discounts to lure small businesses to run ads on the platform (August 23, 2017)
Business Insider: “The incentives appear to be targeted at small brands and businesses, with limited budgets.”

Paid-Search Advertising Still Outranks Social In Performance (August 23, 2017)
MediaPost: “When it comes to pay-per-click advertising, paid-search text ads remain the best performer for marketers.”

Women at the Helm: Interview with MathCraft CEO Sandy Lohr
Voice America: This episode will explore MatchCraft’s Sandy Lohr and her journey to an international CEO position.”

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