Daily News: Amazon to Drive Digital Ad Growth, Google’s Ranking Algo Update, Gen Z & Social Media

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Amazon Expected to Drive Future Digital Ad Spend Growth (March 12, 2018)
LSA Insider: “A new report from Forrester revealed that retail brands will invest 55% more in online marketing and advertising by 2023, but less in traditional search channels like Google.”

PlaceIQ Expands Partnership with LiveRamp, Offering Seamless Access to Thousands of Location-based Audiences for People-Based Marketing (March 12, 2018)
Cision: “For the first time, PlaceIQ will offer its advanced location-based audiences through LiveRamp’s IdentityLink™ Data Store feature which offers unique, people-based audience data from industry leaders.”

Google confirms core search ranking algorithm update (March 12, 2018)
Search Engine Land: “Google acknowledged the suspected update but says there is nothing webmasters can do to fix their sites if they dropped in rankings.”

Will AMP Become a Web Standard for the World of Commerce? (March 12, 2018)
Street Fight: “The amount of real estate specifically reserved for AMP results makes it increasingly less likely any searcher will even bother scrolling to organic results.”

Study: 34% of Gen Zers are leaving social media (March 12, 2018)
Marketing Dive: “The research shows Gen Z’s paradoxical view of social media: 41% say the platforms make them feel anxious, sad or depressed, but 77% say the platforms offer more benefits than drawbacks.”

Few Marketers Are Using AI Chatbots (March 12, 2018)
eMarketer: “The tepid adoption of chatbots doesn’t necessarily indicate that marketers aren’t paying more attention to AI.”

SEO Will Always Be Evolving – Here’s How to Adapt (March 11, 2018)
Search Engine Journal: “Despite the challenges brought about by the dynamic nature of SEO, there are still plenty of opportunities available for those who want to achieve success in the field.”

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