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Daily News: Amazon Buys Whole Foods, Pressure Builds for Proving ROI, AI’s Place in Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Amazon Buys Whole Foods Market for $13.7 billion (June 16, 2017)
LSA Insider: “Amazon has been incrementally moving into the ‘real world’ for several years and has announced that it’s buying Whole Foods for nearly $14 billion.”

Pressure Builds on Marketers to Measure Performance and Impact (June 16, 2017)
MarketingCharts: “The pressure on marketing to measure its value, impact and contribution is growing.”

AI’s place in marketing : Is it a competitor or a collaborator? (June 16, 2017)
The Next Web: “AI has the potential to relieve marketers of mundane manual tasks, provide amazing insights, and allow more time for creativity.”

Using Bluetooth, beacons and NFC to personalize in-store shopping (June 15, 2017)
Marketing Land: “At a time when brick-and-mortar retail stores are facing significant challenges, there’s ways they could deploy new technologies to shore up business.”

Square Debuts Second Long-Form Branding Vehicle: ‘Made in Iowa’ (June 15, 2017)
LSA Insider: “Square has released its second film promoting small business and entrepreneurship and it carries no Square branding.”

Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017 (June 15, 2017)
MediaPost: “66% of marketers have no plans to prepare for voice search, although it accounts for more than 20% of all mobile searches.”

Twitter rolls out new apps; iOS versions support Apple’s ad blockers (June 15, 2017)
Marketing Land: “Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode.”

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