Daily News: Amazon Buys Whole Foods, Pressure Builds for Proving ROI, AI’s Place in Marketing


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Amazon Buys Whole Foods Market for $13.7 billion (June 16, 2017)
LSA Insider: “Amazon has been incrementally moving into the ‘real world’ for several years and has announced that it’s buying Whole Foods for nearly $14 billion.”

Pressure Builds on Marketers to Measure Performance and Impact (June 16, 2017)
MarketingCharts: “The pressure on marketing to measure its value, impact and contribution is growing.”

AI’s place in marketing : Is it a competitor or a collaborator? (June 16, 2017)
The Next Web: “AI has the potential to relieve marketers of mundane manual tasks, provide amazing insights, and allow more time for creativity.”

Using Bluetooth, beacons and NFC to personalize in-store shopping (June 15, 2017)
Marketing Land: “At a time when brick-and-mortar retail stores are facing significant challenges, there’s ways they could deploy new technologies to shore up business.”

Square Debuts Second Long-Form Branding Vehicle: ‘Made in Iowa’ (June 15, 2017)
LSA Insider: “Square has released its second film promoting small business and entrepreneurship and it carries no Square branding.”

Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017 (June 15, 2017)
MediaPost: “66% of marketers have no plans to prepare for voice search, although it accounts for more than 20% of all mobile searches.”

Twitter rolls out new apps; iOS versions support Apple’s ad blockers (June 15, 2017)
Marketing Land: “Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode.”

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