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Daily News: Acting on Attribution Insights, Location Data Case Study, Yelp Sells Eat24 to GrubHub

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 70% of Marketers Don’t Know What To Do with Attribution Insights (October 11, 2017)
LSA Insider: “While marketers are engaging in attribution efforts, it appears these efforts are extremely variable, and the implications aren’t clear.”

North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies (October 11, 2017)
Street Fight: “North Dakota Tourism found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers.”

Yelp Completes Sale of Eat24 (October 10, 2017)
Press Release: “Today Yelp announced that it has completed the sale of Eat24, its online food ordering business, to Grubhub Inc.”

63% of Amazon Advertisers Plan to Spend Even More Over the Next Year (October 10, 2017)
AdWeek: “Survey says growth rate is higher than with Facebook or Google.”

Online Retailers Earn Almost 4X More From A Desktop Than Smartphone Visit (October 10, 2017)
Marketing Charts: “The ‘smartphone moment’ hasn’t yet translated to revenues, as conversion rates on smartphones continue to lag those on larger screens.”

How in-store social sharing can bring a little spark back to retail (October 10, 2017)
Mobile Marketer: “Whether it’s designated photo-taking spots, featured attractions or creative hashtags, brands thrive when they connect online and physical experiences.”

As Retail Brands Demand Deeper Measurement, ShopAdvisor Allies With Nielsen, NinthDecimal (October 10, 2017)
GeoMarketing: “It’s all about the attribution for retailers these days.”

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