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Daily News: 54% Visit Website after Review, Bridging Sales & Marketing Divide, Ad Trust Crisis

Daily_News_Wednesday_2016

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Data: 54% Visit Website After Reading Positive Online Reviews (November 16, 2016)
LSA Insider: “New data suggests that the website may have more influence as a means to reinforce or compliment other digital efforts.”

How Marketing Providers Bridge Sales & Marketing Divide with Big Data (November 16, 2016)
LSA Insider: “Sales reps feel more confident about sales when working with prospects derived from strong marketing.”

Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale (November 16, 2016)
Street Fight: “With this new partnership in place, JUICE Mobile will be licensing Unacast’s beacon and proximity data for advertisers to use in attribution and retargeting campaigns.”

Online Trust Alliance Calls On Ad Industry To Rethink Priorities, Avoid Ad Trust Crisis (November 16, 2016)
MediaPost: “The Online Trust Alliance wants to address the boycott of advertising by consumers running ad blocking.”

Belly Seeks Next Steps for Loyalty Marketing; CEO Logan LaHive Steps Down (November 16, 2016)
Local Onliner: “Belly founder Logan LaHive is stepping down, signifying a new orientation for the company that focuses less on SMBs.”

Goodzer Launches New Pay-Per-Call Product for Local Businesses Delivering High Conversion Rates (November 15, 2016)
Press Release: “Goodzer expands in local pay-per-call market by targeting SMBs directly, providing a simple call advertising solution.”

Simpli.fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature (November 15, 2016)
MediaPost: “Event Targeting offers advertisers the ability to target ads to prospects based on their visit to a particular location during a specific, scheduled timeframe.”

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