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Daily News: 3 SMB Marketing Predictions, Interpreting Local SEO Data, Boston Globe’s Major Overhaul

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

SMB Marketing Predictions for 2017 from ReachLocal CPO Kris Barton (January 5, 2017)
LSA Insider: “Social advertising, closed loop ROI and multi-channel engagement are the future of SMB marketing.”

The Competitive Threat in Retail Isn’t Just Other Retailers (January 5, 2017)
eMarketer: “Consumers look to spend money on experiences.”

Local SEO is about so much more than tools (January 5, 2017)
Search Engine Land: “SEO tools are meant to make our jobs easier but you still have to know how to interpret the data that’s presented.”

Report: Amazon Bidding for American Apparel and Its 250+ Retail Locations (January 4, 2017)
LSA Insider: “According to Reuters, Amazon is one of several bidders seeking to buy bankrupt American Apparel LLC.”

2016 in review: Insights for search marketers from Bing Ads (January 4, 2016)
Search Engine Land: “Each year, Bing Ads releases hundreds of feature enhancements and new features.”

The Boston Globe’s major overhaul is underway (January 4, 2017)
Poynter: “Boston Globe editor Brian McGrory on Wednesday afternoon detailed the finer points of a massive reorganization aimed at reinventing the newspaper for the digital age.”

Global Advertising Revenue Reached $532 Billion in 2016, Will Hit $590 Billion in 2017 (January 2, 2017)
Media Post: “New data finds that major events helped drive 2016’s global advertising revenue growth to $532 billion, up 7.1 percent.”

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