Archive

Daily News: 2017 Prediction from GoDaddy, Millennial O2O Behavior, Importance of Data Analysis

Daily_News_Tuesday_2016

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

GoDaddy: Mobile Devices, Connected Home, SSL & Bots Will Gain in 2017 (January 10, 2017)
LSA Insider: “Here are the predictions submitted by Christopher Carfi, director of content marketing at GoDaddy.”

Waze Says Its Crowdsourced Navigation Data Brings Clarity for Marketers (January 10, 2017)
Street Fight: “Understanding what consumers are really up to when they travel around is a crucial next step.”

Millennial Holiday Shoppers Did Their Research Online Before Buying In-Store (January 10, 2017)
eMarketer: “More than half checked prices online before buying in-store.”

72% Of Marketers Say Data Analysis More Important Than Social Media Skills (January 9, 2017)
MediaPost: “Data management is now considered more vital than social media (65%), Web development (31%), graphic design (23%), and search engine optimization (13%).”

Ad Tech Turns Digital Duopoly Into Three-Way Brawl (January 9, 2017)
AdAge: “Amazon, Facebook and Google this year are set to square off in an unprecedented battle for programmatic ad dollars.”

Walgreens Connects Fit-Tech And Rewards — And Boosts Location Sharing In The Process (January 9, 2017)
GeoMarketing: “At CES, Walgreens’ Adam Kmiec talked about the initiative that lets users earn points by walking — and hinted at the company’s plans for omnichannel expansion.”

Leave a Reply

(Comment Guidelines)

*

Close

First Name

Last Name

Company Name

Email Address