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Daily News: 20 Takeaways from LSA18, Online-to-Offline Capabilities, SMB Cloud Adoption

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

New Report: 20 Takeaways from LSA18 in Chicago (May 17, 2018)
LSA Insider: “This year’s annual conference (LSA18) at the Loews Hotel in Chicago was the highest attended LSA event in over a decade, and it didn’t disappoint.”

What’s Improving Online-to-Offline Capabilities? (May 17, 2018)
eMarketer: “With better location tracking and identity graphs, marketers now see the complete consumer journey and use better tools to judge the full impact of online (and increasingly traditional) media.”

Finding The Sweet Spot Of Small Business Cloud Adoption (May 17, 2018)
PYMNTS: “Many of the hurdles and potholes challenging small business owners today can be attributed to an encompassing problem: SMBs need sophisticated technologies to compete on a global stage, yet the tools to get the job done are designed (and priced) for major conglomerates.”

Facebook updates Ads Reporting & introduces new ‘creative reporting’ metric (May 17, 2018)
Marketing Land: “The creative reporting metric lets advertisers compare which ad creative elements deliver the best results across campaigns.”

Consumers Demand Personalization, Range of Features from Brand Apps (May 17, 2018)
Street Fight: “Many brands have rushed to hop onto the mobile app trend, but these apps risk deletion if they aren’t up to consumers’ standards.”

TripAdvisor Joins the Yext PowerListings® Network (May 16, 2018)
Yext: “This deep integration will give businesses, beginning with restaurant operators, more direct control over their key details such as hours, contact information, locations, menus, and many other attributes through the Yext Knowledge Manager.”

Why your media decisions matter for campaign location attribution (May 16, 2018)
MarTech Today: “Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.”

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