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Daily News: 10 Local Search Insights 2017, Duopoly Capturing Most Ad Growth, Mobile-First Shoppers

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Top 10 local search insights of 2017 (December 4, 2017)
Search Engine Land: “From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017.”

Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018 (December 4, 2017)
AdExchanger: “GroupM, Zenith and Magna predict the industry will grow between 3.1% and 5.2% this year to as high as $535 billion.”

Think With Google: What Marketers Need To Know About Mobile-First Shoppers This Holiday Season (December 4, 2017)
GeoMarketing: “From ‘where to buy gifts for my boyfriend’ to ‘best holiday hotels,’ marketers need to understand the intent behind customers’ search queries — and craft content that provides relevant answers.”

How Marketing Must Evolve as Smart Devices Impact the Industry (December 3, 2017)
Adweek: “What we can learn from the companies that get it right.”

7 Effective Link Building Tactics for E-Commerce Brands (December 3, 2017)
Search Engine Journal: “While link building is one of the most challenging aspects of SEO, it can also be one of the most rewarding.”

Here’s a case of huge inventory fraud that ads.txt could vanquish (December 1, 2017)
MarTech: “The ‘domain spoofing’ Hyphbot is three or four times larger than the legendary Methbot — but publishers have the antidote.”

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