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Archive for the ‘Tracking & Attribution’ Category

Google Analytics: From Digital Space to Physical Space

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#PlaceConf: Two Great Tastes — Direct Mail and Mobile Display

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#PlaceConf: Marketers Ignoring Real World Behavior Are ‘Seeing with One Eye’

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Pandora: Every Big Brand Now Asking for Location Analytics

Pandora Office

After GDPR, You Won’t Acquire Leads, You’ll Have to Earn Them

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Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

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Out-of-Home Holding Its Own Amid Digital Onslaught

OOH campaign

GroundTruth’s New Ad Model Promises Actual in-Store Sales

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Placed Insights Provides Free Access to Location Intelligence

Placed Insights

Google’s AI-Driven Ad Units Preview the Future of Digital Marketing

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