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Archive for the ‘Tracking & Attribution’ Category

Waze: Navigation Data Shows Michigan Was ‘Most Romantic’ for Valentine’s 2016

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Local SEO Tracking – How to Measure Campaign Success

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How Location Helps Marketers Reach “Forgotten” Consumer Segments

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Local Programmatic On a Tear: 110% Growth in 2016

Location

Zenreach Partner Program Brings O2O Data to SMB Marketing Providers

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How We Think about ROI Needs to Evolve

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Marketers Use Location Data for More Than Just Targeting

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Why Yelp Should Actively Embrace ‘Review Solicitation’

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Why SIM Partners Think a Cubs World Series Win Is Important for Brands

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App Downloads Aren’t a Barrier to Location Intelligence for July Systems

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