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Archive for the ‘Tracking & Attribution’ Category

After GDPR, You Won’t Acquire Leads, You’ll Have to Earn Them

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Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

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Out-of-Home Holding Its Own Amid Digital Onslaught

OOH campaign

GroundTruth’s New Ad Model Promises Actual in-Store Sales

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Placed Insights Provides Free Access to Location Intelligence

Placed Insights

Google’s AI-Driven Ad Units Preview the Future of Digital Marketing

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Factual Literally Mapping the Consumer Path-to-Purchase

Location pins map

Why Retailers Will Drive the Future of Mobile Location Data

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Facebook’s O2O Solutions: An Inside Look at Store Visits & Offline Conversions

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Yext Integrates Listings Management with iPad POS Vendor ShopKeep

ShopKeep Yext integration
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