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Archive for the ‘Tracking & Attribution’ Category

Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

inMarket_Webinar_Blog_Slideshow_622px

Out-of-Home Holding Its Own Amid Digital Onslaught

OOH campaign

GroundTruth’s New Ad Model Promises Actual in-Store Sales

Mobile_Ready-Not_Blog_Slideshow_622px

Placed Insights Provides Free Access to Location Intelligence

Placed Insights

Google’s AI-Driven Ad Units Preview the Future of Digital Marketing

L3_Blog_Google-Properties

Factual Literally Mapping the Consumer Path-to-Purchase

Location pins map

Why Retailers Will Drive the Future of Mobile Location Data

Shoppers_Blog_Slideshow_622px

Facebook’s O2O Solutions: An Inside Look at Store Visits & Offline Conversions

Facebook_Place17_Blog_Slideshow_622px

Yext Integrates Listings Management with iPad POS Vendor ShopKeep

ShopKeep Yext integration

Signpost + Acquisio: SEM, CRM and ‘Full Lifecycle Marketing’ for SMBs

CRM gears
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