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Archive for the ‘Tracking & Attribution’ Category

Rebranding As GroundTruth, xAd Says Location Is Bigger Than Advertising

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Snapchat Taps Factual to Power ‘Location Experiences’ in Its App

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Buying Placed, Snapchat Spends $125M+ for Location Intelligence

Snapchat

ReachLocal Introduces ‘Trusted Advisor Program’ for Accountants

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Selective Takeaways from Mary Meeker’s Data Dump

Meeker slides

Top 5 Most Important Factors for Measuring Campaign Success

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Google Takes Offline Store Visits, Sales Measurement Mainstream

Google Next event

What Happens to Local AdTech in a Privacy-Focused World?

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On Target Podcast: David Shim, Founder & CEO, Placed

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Empyr Introduces Sales-Based O2O “Cost per Revenue” Model

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