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Archive for the ‘Tracking & Attribution’ Category

Yext Integrates Listings Management with iPad POS Vendor ShopKeep

ShopKeep Yext integration

Signpost + Acquisio: SEM, CRM and ‘Full Lifecycle Marketing’ for SMBs

CRM gears

Google Enhancing Local Inventory Ads, O2O Reporting

Location pins map

Google Simplifies Online Booking Adoption through GMB

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Study: 70% of Marketers Don’t Know What To Do with Attribution Insights

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PlaceIQ-comScore Deal Further Mainstreams Location Analytics

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Study: Marketing Siloes Are Biggest Barrier to O2O Tracking

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PlaceConf: Location Data’s Evolution into an Omni-Channel Enabler

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PlaceConf: The Agency POV on Location-Based Marketing

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PlaceConf: Facebook, On Location

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