Research & Data

Archive for the ‘Research & Data’ Category

September 21, 2016

PlaceConf: Average GPS Location Data Accuracy in Cities is 16.8 Meters

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Kicking of the “Solving the Location Data Accuracy Problem” session at Place Conference, Google’s Frank van Diggelen shared some results of a study that looked to identify GPS location data accuracy. What the study found was in open spaces, GPS is accurate within 5 meters and in city environments GPS is accurate within 16.8 meters…

Contributed by: Joe Morsello

September 15, 2016

Data: 92% Purchase Within a Day of Conducting Mobile Research

Mobile is increasingly becoming the “go-to” device for consumers who are looking to research a product or service they want to buy. These mobile users are moving through the purchase funnel (research to purchase) relatively fast. According to a new Google study, 92% of people who researched a product/service on mobile made a purchase within…

Contributed by: Joe Morsello

September 12, 2016

What the Data Show about Location Intelligence in Advertising (or Lack Thereof)

Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming a critical (and soon mandatory) component in understanding the full customer journey from online to offline. The ability to see the entire customer journey from search to store is one…

Contributed by: Joe Morsello

September 8, 2016

Survey: SMBs Getting Nearly 6 Sales Calls Weekly, Prefer Email Contacts

Borrell Associates has published new small business advertiser survey data on a range of topics pertaining to advertising and marketing attitudes and trends. The survey took place over Q2 and Q3 with a full sample size in excess of 7,000 (though some questions have smaller samples). Roughly 20% of the sample includes companies and organizations…

Contributed by: Greg Sterling

September 1, 2016

Data: 72% Have Searched for Coupons While In-Store

The Internet has allowed customers to find the best deals, promos and discounts available for a variety of products and services being considered for purchase. Smartphones have brought these digital resources in-store, allowing for real-time deal hunting. According to a new study, 72% of smartphone owners use their mobile devices to look for coupons or…

Contributed by: Joe Morsello

August 26, 2016

Place Conference Workshop: How to Do Location Better

The Place Conference is September 21 in Chicago — a little less than a month away. We’re now getting lots of buzz and seeing more brands register. (Speakers that initially passed are now coming back and asking to speak.) It’s going to be a great event. It’s also a unique event. It’s not a “mobile”…

Contributed by: Greg Sterling

August 25, 2016

Study: Programmatic Providing Up To 79% Lift in Offline Conversions

On its face, programmatic advertising promises a lot. It makes the ad placement market more efficient, helps sell unused inventory, reaches buyers or sellers that otherwise would not be accessible, provides numerous filters to customize orders and works 24/7 through automation. But there have also been criticisms. Naysayers claim programmatic lacks visibility or transparency, leads…

Contributed by: Wesley Young

August 24, 2016

Data: 76% Are Using Beacons for Location Analytics

Millions of beacons are deployed globally and the number continues to grow. A new study found that that the most common use case for these beacons is for understanding how many customers visit locations (retail), their behavior while in-store, attribution and other insights derived from location analytics. Specifically, 76% who have deployed beacons are using…

Contributed by: Joe Morsello

August 23, 2016

What’s the Ideal Media Mix for Marketers Who Don’t Understand Consumer Journey?

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Marketers are struggling to keep up with consumers as the number of channels and platforms grows. Multiple studies and trend data offer a complex portrait of the customer journey, which many marketers struggle to address. The only constant seems to be that consumers are all over the media map. This isn’t to say we haven’t discovered…

Contributed by: Joe Morsello

August 22, 2016

State of Beacons: 8 Million Proximity Sensors Deployed Globally

The number of beacons and proximity sensors continues to grow quarter by quarter, and a number of interesting advertiser, venue and retailer use cases have emerged as well. Last week, Unacast CEO and Co-founder Thomas Walle and Greg Sterling gave a webinar presentation on “The State of Beacons and Proximity Marketing.” Greg set the stage discussing the…

Contributed by: Joe Morsello

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