Research & Data

Archive for the ‘Research & Data’ Category

June 20, 2018

Do You Agree with Vendasta’s SMB Customer Retention ‘Formula’?

A couple of years ago we wrote a report using Vendasta customer data on SMB churn. That report contained some controversial findings, including the idea that DIY products seemed to have half as much churn as “do-it-for-me” offerings. Late last year, we produced another report (“Churn-busting“) based on a range of interviews, proprietary and third-party data. It sought to isolate churn triggers and present case…

Contributed by: Greg Sterling

June 20, 2018

Study: 70% Stream Video Via Connected Devices at Least Once a Day

Video consumption has continued to rise steadily over the last few years. Nearly half of consumers admit to watching online videos daily. And as digital publishers increasingly offer video capabilities and distribution opportunities, there’s no shortage of options for when and where consumers can watch online video. A recent study from IAB, “Live Video Streaming…

Contributed by: Joe Morsello

June 13, 2018

Study: Consumers Primarily Buy In-Store, Browse on Desktop, Mobile and Voice

Retail behaviors have become increasingly complex, as consumers are faced with more options when it comes to researching and purchasing goods and services. The distinction between online and offline is fading for consumers who are on the path to purchase. However, despite the growing concerns of the “retailpocalypse,” data show consumers still prefer to buy…

Contributed by: Courtney Dobson

June 11, 2018

Study: Location a ‘Third Way’ for Marketers Seeking to Diversify

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Advertising spend has traditionally followed audiences. That’s why Google and Facebook captured roughly 63% of all digital spending in 2017. However, a new report from Lawless Research, commissioned by Factual, argues that marketers are looking for alternatives and that location-targeted programmatic and other location-data use cases can be that alternative. According to a survey of about…

Contributed by: Joe Morsello

June 6, 2018

Study: 82% of Brand Marketers to Increase Usage of Location Data

Marketers have only begun to understand location intelligence and tap into its potential. While many are realizing location’s utility in identifying new customer markets, improving marketing efforts and improving customer service, many other use cases exist, and it appears marketers are starting to look into these uses. A recent survey of 150 marketers in North…

Contributed by: Joe Morsello

May 30, 2018

Study: 46% of Online Shoppers Bought Online While Showrooming

Even though many retail stores have closed their doors recently, there’s still an abundance of people who prefer shopping in-store over online. The National Retail Foundation revealed that the majority (79%) of consumers are primarily in-store shoppers because they need something right away, prefer in-store shopping and/or want to see an item prior to purchasing….

Contributed by: Courtney Dobson

May 23, 2018

Study: 58% of U.S. Adults Voice Searched for Local Business Info in Past Year

The adoption of smartphones and smart speakers in homes across the U.S. has led to an overwhelming increase in the use of voice search by consumers. The ease of asking a simple question as opposed to typing it into a search engine is transforming the way consumers seek out local business information (phone numbers, address,…

Contributed by: Courtney Dobson

May 21, 2018

Introducing a Google My Business Performance Benchmark

What exactly is Google My Business (GMB) page doing for businesses? For many companies, the answer is simply, “I cover my bases with Google.” I understand that answer. I hear it all the time. But no business should ever operate on gut feel. A GMB listing takes time to set up and manage effectively. Marketers…

Contributed by: Jon Schepke

May 16, 2018

Study: 57% of Marketers Say Elevating CX is a Top Priority

Providing consumers with rich customer experiences (CX) has always been important for brands. However, as time has passed, consumer expectations have risen as a result of CX innovators and leaders pushing beyond the conventional CX. As a result, consumers expect more personalized, compelling and enjoyable experiences at every stage of the purchase journey. In a…

Contributed by: Courtney Dobson

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