Research & Data

Archive for the ‘Research & Data’ Category

July 19, 2017

Digital Still Growing at Traditional Media’s Expense but Direct Mail, TV Top ‘Local’

Digital advertising was seen for years as a way to drive brand awareness or e-commerce transactions at national or international scale. Over time, that has given way to a more varied and in many cases “localized” approach, which is more engaging to consumers. Online to offline influenced buying is many times larger (trillions vs. billions)…

Contributed by: LSA Editors

July 12, 2017

Study: 22% of SMBs Use Cloud-Based Solutions for Marketing

Nearly half of small businesses have adopted cloud-based tools and many more will in the next 12 to 18 months. This shift to the cloud may be the most disruptive trend yet facing local marketing and media sellers. As it stands today, a new study found that 22% of SMBs are already making use of…

Contributed by: Joe Morsello

July 11, 2017

Facebook Ad Targeting: Finding Focus & Reaching a Relevant Audience

If you manage social media for a business, you’ve definitely seen the notifications on Facebook Pages trying to get you to buy ads or boost a post. The question is: Do you truly know the most effective way to create a Facebook ad? Advertising dollars are precious and shouldn’t be wasted on ads that are…

Contributed by: Marisa De Armas

July 5, 2017

Report: Keys to a Winning Multi-Location Digital Strategy

Many people are surprised to discover e-commerce is still less than 10% of total retail: roughly $400 billion out of nearly $5 trillion last year. And while online commerce continues to grow, the larger story is how digital media are affecting not billions but trillions in offline consumer spending. According to Deloitte, more than $2…

Contributed by: Joe Morsello

June 30, 2017

Tech Adoption Index: Tracking SMB Usage of Cloud-Based Services

Nearly half of small and medium-sized businesses (SMBs) have adopted cloud-based tools in at least one area of their businesses and many more will over the next 12 to 18 months. As SaaS businesses establish trust with their SMB customers they will expand into adjacent services, including local marketing. This shift to the cloud may…

Contributed by: Joe Morsello

June 27, 2017

Study: Marketers Go Multi-Channel, Combine Email, Social & Paid Search

Consumers on the path to purchase bounce from media to media, online to offline and back again. This is why marketers started talking about the importance of a “multi-channel” or “omni-channel” approach. Marketers who once saw media in silos are now beginning to approach it holistically, striving to “be there” when and where consumers are…

Contributed by: Joe Morsello

June 22, 2017

Data: Local Assets Drive 85% of Consumer Impressions for Brands

Multi-location brands are faced with a two-fold marketing challenge: building national awareness and reaching consumers where they shop locally. With more than 90% of purchases still taking place in physical stores, local tactics are important and new data reinforce this importance. According to a new study, when both brand and location-specific pages exist, 85% of…

Contributed by: Joe Morsello

June 14, 2017

Study: Agencies Say Emerging Tech (VR, AI, IoT, etc.) Is Top Growth Area

Advertisers expect the marketing providers/agencies they work with to be experts on the latest technology developments and industry trends. While small agencies serving SMBs are focused on digital fundamentals (i.e., SEO, websites, Facebook, etc.), mid-sized and larger agencies are turning increasingly to new and emerging technologies. According to a study of mid-sized to large agencies,…

Contributed by: Joe Morsello

June 8, 2017

8 Changes to Google My Business: What You Need to Know

Google My Business is a foundational pillar of local SEO. Over the course of the past several months Google has quietly made a number of changes — some unannounced — that affect business listings, Google Maps, the Local Pack and the GMB dashboard. In a webinar this week, local SEO expert Joy Hawkins, a Google…

Contributed by: Joe Morsello

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