Research & Data

Archive for the ‘Research & Data’ Category

September 19, 2017

PlaceConf: Location Data’s Evolution into an Omni-Channel Enabler

The customer journey continues to evolve to encompass a greater number of marketing touchpoints, devices, and choices. Location data is acting as the common thread for marketing to measure how customers are engaging across channels, including TV, display, email, social media and in-store. Despite the relative “newness” of location-based marketing, the journey for location data…

Contributed by: Dave Struzzi

September 5, 2017

Survey: Awareness, Paperwork Main Barriers to Accessing Co-op Billions

While people debate the ultimate figure, LSA and others estimate that about half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year. That’s a staggering amount of money left on the table. There’s a perception that that co-op money is harder to get or less available than it used to…

Contributed by: Greg Sterling

August 31, 2017

5 Technology Trends Impacting How Local Businesses Should Market

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Trends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to digital marketing and internet trends specifically to assist in planning marketing strategies for our clients. Every year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) shares her highly-anticipated Internet…

Contributed by: Bernadette Coleman

August 23, 2017

Study: Consumers Travel <10 Minutes for Fuel, Groceries, Fast Food

More than 90% of purchases take place in brick and mortar locations. And most purchases happen not more than 15 or 20 minutes from home or work. Data show that consumers in urban markets are not willing to travel very far to make everyday purchases. According to a new study, 92% of consumers in urban…

Contributed by: Joe Morsello

August 22, 2017

Study: 92% of Consumers* Travel 15 Minutes or Less to Make Purchases

“Roughly 80% of U.S. disposable income is spent within 10 to 20 miles of home.” It’s a stat that has been casually thrown around for years. At one point in 2012 I tried track to trace it back to the source but was unsuccessful. It turns out, though logical, it’s entirely apocryphal: [M]y guess is that…

Contributed by: Greg Sterling

August 9, 2017

Survey: 72% of SMB Amazon Prime Members Use it for Business

Digital technology and “the cloud” are transforming the way small businesses (SMBs) manage their operations. As one example, Amazon has started to disrupt the supply chain. According to a new LSA survey, roughly 70% of SMB respondents said they are members of Amazon Prime. Of those, 72% are using it to buy parts, products or…

Contributed by: Joe Morsello

August 2, 2017

Mobile Searches for ‘Best X’ Jump 80% — What’s Behind It?

Google released some new data on mobile search and user behavior — painting a picture of impatient users with a need for immediate gratification. Among the stats in the blog post were the following: Mobile searches for “best” have grown 80% in the past two years (for both high and low consideration items). Compared to…

Contributed by: Greg Sterling

August 1, 2017

Getting Location Data Right Can Be the Key to European Expansion

Location, location, location – an old saying, but still relevant for twenty-first century businesses. Your business’s real-world location data is equally as important as where you choose to set up shop. Consider this: 80% of all mobile searches are made by consumers looking to find goods and services near them. Over half of these searches…

Contributed by: Florian Huebner

July 20, 2017

Data: 46% of Consumers Prefer Online Shopping Channels

While the vast majority of purchases still take place in-store, the retail landscape is in transition with the closure of 1000s of brick and mortar locations and the growth of Amazon Prime. More consumers are clearly diversifying their shopping. According to a new study, 54% of consumer prefer to shop in a physical store, while…

Contributed by: Joe Morsello

July 19, 2017

Digital Still Growing at Traditional Media’s Expense but Direct Mail, TV Top ‘Local’

Digital advertising was seen for years as a way to drive brand awareness or e-commerce transactions at national or international scale. Over time, that has given way to a more varied and in many cases “localized” approach, which is more engaging to consumers. Online to offline influenced buying is many times larger (trillions vs. billions)…

Contributed by: LSA Editors

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