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Archive for the ‘Research & Data’ Category

PlaceConf: Average GPS Location Data Accuracy in Cities is 16.8 Meters

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Data: 92% Purchase Within a Day of Conducting Mobile Research

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What the Data Show about Location Intelligence in Advertising (or Lack Thereof)

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Survey: SMBs Getting Nearly 6 Sales Calls Weekly, Prefer Email Contacts

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Data: 72% Have Searched for Coupons While In-Store

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Place Conference Workshop: How to Do Location Better

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Study: Programmatic Providing Up To 79% Lift in Offline Conversions

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Data: 76% Are Using Beacons for Location Analytics

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What’s the Ideal Media Mix for Marketers Who Don’t Understand Consumer Journey?

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State of Beacons: 8 Million Proximity Sensors Deployed Globally

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