Research & Data

Archive for the ‘Research & Data’ Category

April 20, 2018

Amazon: 100M Prime Members, More than 300K SMBs Selling on Platform

Now widely reported, Amazon for the first time disclosed how many Prime members it has around the world — more than 100 million. It didn’t provide a regional breakdown but third party estimates suggest the bulk of Prime subscribers are in North America. The number was presented in a shareholder letter (.pdf) filed with the Securities and Exchange Commission:…

Contributed by: Greg Sterling

April 18, 2018

A 1.5 Star-Review Improvement Equals 13K More Leads in Study

Reviews used to be a “nice to have.” But that was years ago when people assumed they only applied to a few local categories, like restaurants or hotels. Now they’re mandatory for everyone. Enlightened companies large and small have long been attuned to the value of reviews for multiple reasons. They offer an important customer feedback…

Contributed by: Greg Sterling

April 18, 2018

Study: 53% More Store Visits from Viewable Ads vs. Non-Viewable Ads

Viewability has shifted how marketers assess digital ad campaign success and many advertisers are shifting focus away from impression-served to impression-viewed models. Advertisers are seeking more transparency around if an ad is viewed or not. The IAB defines these viewable ad impressions as, “an ad which appears at least 50% on screen for more than…

Contributed by: Joe Morsello

April 11, 2018

Study: 83% Switch Between Online & Offline Channels When Making Purchase Decisions

The practice of utilizing a combination of devices and channels to browse and purchase products has become the new norm for many consumers. Also known as “omnishopping,” this behavior offers convenience to customers who seek both online and offline shopping experiences. According to a recent study from Criteo which surveyed nearly 10,000 shoppers, 83% switch…

Contributed by: Courtney Dobson

April 10, 2018

Study: Despite Lacking Expertise, SMBs Opt for In-House Digital Marketing

The do it yourself (DIY) vs. do it for me (DIFM) vs. do it with me (DIWM) discussion continues in the small business (SMB) marketing space with new data coming out from a recent Clutch survey of 351 small business owners. The study looks at SMB spending on digital marketing and according to the survey,…

Contributed by: Courtney Dobson

April 5, 2018

Survey Shows Real Cost of Bad Local Data: Loss of Trust, Revenue

One of the persistent questions in local is what happens when citation data is incorrect: is there a real-world cost to bad location data? Recent survey data points to lost trust and potential lost revenue. Last month I wrote a post about a personal experience with Macy’s Furniture Store. Bad information in Google Maps directed…

Contributed by: Greg Sterling

March 29, 2018

Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

Last year saw the largest number of retail closures in history and 2018 may eclipse it. From Toys ‘R’ Us to Nine West, these failures could have been predicted using location data. For marketers, this same data can also be used to predict positive trends and opportunities to engage with consumers. During this webinar, Cameron…

Contributed by: Joe Morsello

March 28, 2018

Study: 79% Say Digital Channels ‘Most Helpful’ for Finding Local Business Information

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Digital channels are critical to today’s purchase journey. The majority of offline purchases are influenced by the Internet and mobile devices have helped to accelerate digital’s influence. The ease and accessibility of these channels are helping consumers find and engage with local businesses and eventually make purchase decisions. According to new LSA data from a…

Contributed by: Joe Morsello

March 28, 2018

Study: Inaccurate Online Content Is Major Roadblock to Purchase Journey

Digital channels are instrumental to the purchase process. A 2018 study from the Local Search Association reported that the two most popular channels consumers turn to when they’re ready to make a purchase are company websites (25%) and search engines (23%). As digital usage has grown over the years, so have consumer expectations of digital…

Contributed by: Courtney Dobson

March 26, 2018

Survey: 50% of SMBs ‘DIT’ Their Websites

Despite the prominence of search and social media for local discovery, consumers continue to utilize and rely on websites on the local path to purchase. A new 2018 LSA study found that 71% of consumer have used a company website in the last month to access local information (products, services, hours, location, etc.). Additionally, 25% said…

Contributed by: Joe Morsello

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