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Archive for the ‘National Brand’ Category

Co-op Advertising is Simply Localized Brand Advertising

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UberMedia: Brands to Evaluate Agency Options & Refocus on Strategy in 2017

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Data: Location-Based Programmatic Buying Grows 110% in 2016

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10 Lessons Learned about Digital Co-op Advertising

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6 Local SEO Resolutions for a Prosperous 2017

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Study: 56% of Local Retailers Haven’t Claimed Google My Business Listing

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The Next Phase for Waze: Growing SMB Advertisers

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Study: Only 7% of Brands Say Marketing Is “Fully Aligned” with Local Retailers

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Why SIM Partners Think a Cubs World Series Win Is Important for Brands

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Identifying Micro Moments Makes it 65% More Likely to Achieve Profitable Mobile ROI

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