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Archive for the ‘National Brand’ Category

Are Digital Agencies Chasing Profits Over Performance?

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Google, Facebook & Twitter Trade “Services” for Your Location

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To Standardize Location MRC Releases New Data Guidelines

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Data: 25% of Marketing Budgets Spent on Location-Based Marketing

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Location and Local Marketing Are Accelerating

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Everyone’s Talking Local, LSA17 Will Tell the Whole Story

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Multi-Location Brand Strategies: Distributed, Centralized or Hybrid?

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Co-op Advertising is Simply Localized Brand Advertising

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UberMedia: Brands to Evaluate Agency Options & Refocus on Strategy in 2017

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Data: Location-Based Programmatic Buying Grows 110% in 2016

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