Archive

Archive for the ‘Big Data’ Category

Study: 3 in 4 Marketers Think “Perfect Attribution” Is Impossible

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PlaceConf: Average GPS Location Data Accuracy in Cities is 16.8 Meters

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PlaceConf: McDonald’s Campaign Connects Offline Data Signals with Customers

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PlaceConf: What Shell Learned about Consumer Behavior from Location Data

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Location Is the Future of Digital Advertising – Here’s Why

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What the Data Show about Location Intelligence in Advertising (or Lack Thereof)

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How AI & Location Insight Can Solve the Franchise Analytics Problem

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Place Conference Workshop: How to Do Location Better

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What’s the Ideal Media Mix for Marketers Who Don’t Understand Consumer Journey?

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The Battle Over Fast Food Foot Traffic: xAd Data Reveals Morning & Late Night Winners

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