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Archive for the ‘Big Data’ Category

The Cost of Bad Location Data: More than $1,000 in This Case

Macy's NYC

5 Types of Data That Should Drive Your Local Digital Marketing Strategy

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Why Retailers Will Drive the Future of Mobile Location Data

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Google Expands Consumer Trend Data Beyond Search & Why It Matters

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Facebook’s O2O Solutions: An Inside Look at Store Visits & Offline Conversions

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Build, Buy or Borrow: How to Evaluate Ad & MarTech Providers

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Study: 24% of Enterprises Report ‘Advanced’ Digital Maturity (Up 118%)

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How Location Is Improving Brand & Consumer Experiences with IoT

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PlaceConf: Location Data’s Evolution into an Omni-Channel Enabler

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PlaceConf: The Agency POV on Location-Based Marketing

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