Busting 5 Myths about Proximity & Location-Data Marketing (Webinar 7.26.17)
July 12, 2017 | Contributed by: Joe Morsello
Please join the LSA and Unacast for an exclusive webinar presentation Wednesday, July 26 from 2:00 pm – 3:00 pm ET.
Location-data has moved into the mainstream. Marketers are realizing the importance of understanding consumer store-visitation patterns, which can often deliver more value and insights than first-party data.
Agencies and demand side platforms are prioritizing location in their data acquisition strategies. Yet there are many questions and misconceptions about location. This webinar will expose them and explain what you need to know about location data and how it’s collected.
Here are the five major myths we’ll explore:
- Proximity and location data are the same thing
- Proximity and location data are sourced in the same way
- All GPS data is the same
- Proximity and location tech are invasive and threaten consumer privacy
- Location data is best used for retargeting
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