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And the 2018 Ad-to-Action Awards Finalists Are…

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Today we are excited to announce the finalists for the 2018 Ad-to-Action Awards. We had over 90 entries across 12 categories and the entrants represent some of the most prominent and creative media companies, agencies and technology providers in the location-based media and marketing industry. Winners will be announced on May 1 at the LSA18 Conference in Chicago.

“As more and more realize the power of local marketing tactics and technologies, the caliber of entries for our award program continues to improve,” said LSA President Neg Norton. “Finalists of this program deserve a closer look by the customers they intended to serve.”

Last week, the judges – which included a diverse and notable group of industry experts from companies such as Twitter, Yelp, Foursquare, MailChimp, Digiday, Microsoft, Toyota, Facebook and more – completed their evaluation of the entries. Finalists reflect the most compelling campaigns, strategies and technologies for influencing local consumer actions.

The 19 expert judges reviewed and rated entries on innovation, ability to influence and impact consumer actions, ROI potential, ease of implementation and several other criteria. Each of these areas of focus were scored on a 10-point scale.

“It’s clear that local presence and search visibility remains a challenge for SMBs,” said Kate Kelleher, VP of product at ThriveHive, who judged entries from the Presence Management category. “I was impressed by the entrants’ focus on simplification and offering a one-stop solution for businesses to manage their presence while also providing ways to extend search presence with paid marketing opportunities.”

Here are the finalists for each category:

Presence Management

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Verticals & Marketplaces

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Attribution & Analytics

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Small Business SaaS Products

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Sales & Marketing Automation

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Mobile

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Social & Reputation Management

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Location Intelligence Platforms

2018_Award_Finalist_Logos_Category8

Best Local Search Campaign

2018_Award_Finalist_Logos_Category9

Best Use of Location

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Best Creative

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Best Omni-Channel Campaign

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To find out who wins, join the LSA in Chicago April 30 – May 2 at the LSA18 Conference exploring “The New Local Marketplace.” Click here to learn more.

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