Acxiom: Helping SMBs Unlock the Power of Consumer Data
March 4, 2015 | Contributed by: Joe Morsello
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, the company leverages cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.
We caught up with Jeff Standridge, vice president of global partner development at Acxiom, to learn more:
What local problem(s) does Acxiom solve?
Acxiom helps local business find their best customers and helps their best customers find their business.
It starts with a comprehensive presence management strategy. We do this by helping businesses proactively ensure their business listings are correct and consistent both online and offline so customers can connect with them.
Each month consumers conduct over three billion local business searches — online and offline — but fully two-thirds of these searches don’t include any specific business name, just products or brands or services. If the information that consumers turn up about a business is inaccurate, or missing altogether, they may go elsewhere for goods or services.
Acxiom Presence Management prevents this from happening. Whether 10 locations or 1,000, our innovative data solution enables control of business listing information across all media effectively, conveniently and at minimal cost. As a result, your business garners more traffic (walk-ins, phone calls, website visits).
Another way we help SMBs is through MyAcxiomPartner.com, an easy-to-use self-service site that enables business owners and marketers the ability to build and launch targeted, multichannel advertising campaigns at a fraction of the cost of previously available solutions.
MyAcxiomPartner.com provides businesses precise audience targeting to reach consumers who will most likely take advantage of their marketing offers. Thousands of pre-built scored models are available for immediate use when building a mailing list, phone list, or digital campaign. Furthermore, MyAcxiomPartner.com empowers businesses to execute multichannel mobile and social campaigns with the publisher of their choice, applying the same filters used when generating a prospect list for direct mail.
With MyAcxiomPartner.com, businesses can order sales leads and mailing lists on demand; clean, refresh and enhance their database; and, gain customer insight through detailed reports. The self-service portal also provides business owners with key benefits, including the ability to earn reward points with each order; place orders via any device, including iPads and iPhones; draw their own map to order new leads; and, easily access prior orders or exclude existing customers.
What makes Acxiom innovative?
Mobile advertising spending doubled to $8.1 billion in North America last year, an increase fueled in part by the medium’s accessibility to small- and medium-sized businesses—think restaurants and dentists—running local campaigns. We have been on top of the trend with the introduction of MyAcxiomPartner.com, a self-service site that enables SMBs to quickly and simply launch data-informed mobile and social campaigns.
MyAcxiomPartner was created with the goal of combining the power of Acxiom’s enterprise marketing engine with the ease and flexibility of a self-service portal. With the click of a button, businesses can target customers on mobile and social with the same precision they’ve been able to achieve for years with direct mail.
How does Acxiom make the local space better for advertisers and/or consumers?
Acxiom is focused on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers to use for recognition, targeting, and measurement. Compiling insights on consumers, not just cookies.
Our consumer data and insights illuminate more than 160 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched.
Armed with the most accurate, comprehensive, up-to-the-minute data available, advertisers can better understand their best customers and find more like them, whether the channel used to connect is online, mobile, television, email or direct mail. Now we have done what no other company has—unite critical marketing services in one highly functional and user-friendly site—essentially creating a road map for SMB marketing success. No matter the size of the business.
What is next in local?
Small businesses unlocking the power of their customer data and combining it with powerful insights for more effective marketing across channels!
Today, small businesses have access to more media and distribution channels than ever before. From direct mail to social media to email marketing to mobile advertising, their ability to reach a targeted consumer has never been more attainable. As direct marketing has evolved, the use of data has never been more important.
Small business success in personalized direct marketing lies in unlocking the power of their consumer data. It’s about leveraging the right insights to deliver the right message, to the right customer, at the right time, on the device they prefer.
For more info, check out the video below, visit www.myacxiompartner.com or call 866-977-6018.