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2018 Ad-to-Action Award Winners Announced at #LSA18 in Chicago

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Today, the Local Search Association (LSA) announced the winners of the fifth annual Ad-to-Action Awards at the LSA18 Conference in Chicago. The program highlights the best and brightest in the local and location-based marketing industry.

With over 90 entries submitted to this year’s competition, the finalists represented an array of exceptional companies, agencies and technology providers from across the industry. Finalists included SweetIQ, Yext, ReachLocal, Semcasting, sensewhere, PlaceIQ, Mono Solutions, SproutLoud, iPromote, Promoboxx, Waze, Broadly, FreshLime, Brandify, GroundTruth, Linkmedia 360, Rio SEO, Simpli.fi, inMarket, RevLocal, Waymark, Duda and Kenshoo.

“As more and more realize the power of local marketing tactics and technologies, the caliber of entries for our award program continues to improve,” said LSA President Neg Norton.

With 12 diverse categories, the program is intended to highlight innovation in the local marketing and advertising space and celebrate forward thinking solutions, campaigns and marketing technology. Judges included a diverse and notable group of industry experts from companies such as Twitter, Yelp, Foursquare, MailChimp, Digiday, Microsoft, Toyota, Facebook and more.

Congratulations to the 2018 winners!

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Presence Management

Yext enables companies of all sizes to manage location data across their websites, mobile apps, internal systems, and the industry’s largest ecosystem of maps, apps, social networks, directories, and search engines including Google, Apple, Facebook, Bing, and Yahoo.

Verticals & Marketplaces

ReachLocal is an online marketing and advertising solution provider for small, medium, and large businesses, advertising to consumers in local markets.

Attribution & Analytics

PlaceIQ is a leading data and technology company that helps businesses leverage location-based insights to connect with and understand audiences.

Small Business SaaS Products

SproutLoud’s comprehensive channel marketing automation platform delivers the software, services and support Brands need to more successfully sell their products through Local Channels.

Sales & Marketing Automation

iPromote provides industry-leading omni-channel advertising solutions for enterprise resellers to sell and manage SMB advertisers of any budget size at scale.

Mobile

Waze Local is our ad solution for businesses who strive to reach local customers on the road. Waze Local helps businesses meet two goals: Increase awareness of store locations and drive in-store traffic.

Social & Reputation Management

FreshLime is a marketing automation, customer engagement and attribution platform for local businesses.

Location Intelligence Platforms

PlaceIQ is a leading data and technology company that helps businesses leverage location-based insights to connect with and understand audiences.

Best Local Search Campaign

Linkmedia 360 offers a vast array of marketing services including search engine optimization (SEO), content marketing, paid advertising, email/marketing automation, conversion rate optimization and web development.

Best Use of Location

Simpli.fi’s platform customizes audiences to local needs, provides superior performance on high volumes of localized campaigns, and drives higher ROI in their digital business.

Best Creative

Waymark combines art and technology to build agency-quality videos for businesses with just the click of a button.

Best Omni-Channel Campaign

Kenshoo’s technology is designed to connect marketers and customers by automating and optimizing marketing investments for superior performance across channels and devices.

3 Responses to “2018 Ad-to-Action Award Winners Announced at #LSA18 in Chicago”

  1. Judy B. says:

    Nine men and one woman in the image above? Really?

  2. Greg Sterling says:

    Out of roughly 60 speakers, 21 were women (look at the agenda). The awards were given out live at the event and we didn’t have control over who came up on stage and accepted the award from the winning companies.

  3. Greg Sterling says:

    In addition, many of the most prominent speaking slots were solo presentations by women.

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