2017 Ad-to-Action Award Winners Announced at LSA17 in San Diego
February 27, 2017 | Contributed by: Joe Morsello
The 2017 Ad-to-Action Awards program received 172 entries across 11 categories. Finalists represented a mix of agencies, publishers, tech providers and more.
“The number of submissions and sheer caliber of the solutions pushing to further blur the lines between digital and physical channels is impressive,” said award judge Sherry Thomas-Zon, product management, mobile at Macy’s. “From engaging consumers with creative time-and-location based campaigns, to deploying rich analytics and extended personalization to in-store experiences, it was a pleasure to review such thought-provoking concepts and innovations.”
The program is intended to highlight innovation in the local marketing and advertising space and celebrate forward thinking solutions, campaigns and marketing technology. With over 90 companies participating in the program this year, winning is a major accomplishment.
“As the number of entries shows, digital marketers and advertisers are waking up to the critical importance of local and location-based marketing,” said LSA President Neg Norton. “This is our most successful award program to date, and it reflects that the industry is now on a path of continuous innovation.”
We announced the winners today at the LSA17 event in San Diego. Congratulations to all of our 2017 winners!
Yext: Yext enables companies of all sizes to manage location data across their websites, mobile apps, internal systems, and the industry’s largest ecosystem of maps, apps, social networks, directories, and search engines including Google, Apple, Facebook, Bing, and Yahoo.
VERTICALS & MARKETPLACES
Unacast: Unacast is the #1 global proximity platform, connecting Proximity Solution Providers to Marketing Platforms.
ATTRIBUTION & ANALYTICS
FreshLime: FreshLime offers real-time marketing automation and customer engagement solutions.
LOCAL COMMERCE SERVICES
MyTime: MyTime is an online appointment booking website that allows users to find and book appointments for local businesses.
SALES & MARKETING AUTOMATION
Customer Lobby: Customer Lobby enables local businesses to get more repeat business and build their online reputation.
eKomi: eKomi provides the e-commerce community with customer feedback and marketing services.
SOCIAL & REPUTATION MANAGEMENT
BrandMuscle: Brandmuscle offers a comprehensive Local Marketing Automation platform backed by 24/7 on-demand support to help national brands capitalized on opportunities and local market conditions with brand-compliant, customized marketing across all mediums and formats.
BEST LOCAL SEARCH CAMPAIGN
Location3: Location3 is a digital marketing agency based in Denver, Colorado that delivers enterprise-level strategy with local market activation for global brands.
BEST USE OF LOCATION
Swirl: Swirl’s mobile presence management and marketing platform enables retailers to get more from every shopper visit.
Verve: Verve is a location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes.
BEST OMNI-CHANNEL CAMPAIGN
Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media.