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Daily News: Power of Location and Beacon Data, New Developments at Google, New Foursquare Bot

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Data: Location Data Boosts Ad Engagement 30%

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As Local-Mobile Search Takes off, Google Expands “Store Visits” Metrics, Readies Beacons for SMBs

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Daily News: Location Tech Funding Continues, Google Expanding O2O Measurement, TV Budgets Going to Social

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Boosting Local Search Rank with Local Branding Efforts

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Daily News: VR vs. 360 Video, Simpler Way to Track O2O, Video Ad Spending on Social is on Rise

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Webinar: Finding a Simpler Way to Track Online-to-Offline Conversions

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VR vs. 360 Video: First Class vs. Economy and Why It Matters

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Daily News: 30% of SMBs Can’t Afford Marketing Partner, Location Data News, O2O’s Trillion-Dollar Opportunity

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Survey: Only 30% of SMBs Say They Can’t Afford Marketing Partner

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