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Study shows material impact of reviews on CTRs and purchase intent

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Daily News: Measuring Marketing Success, Google & Facebook’s Apps, SMBs Struggle on Social

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Top 5 Most Important Factors for Measuring Campaign Success

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Daily News: SEM Best Practices from Google, Summer Co-op Ad Tips, Cleaning Up Bad Map Data

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Summer Offers Variety of Co-op Opportunities for Local Advertisers

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Google’s Framework for Effective SEM: Create, Complement, Capture

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Daily News: Google’s ‘Marketing Next’ Event, Pinterest Attracting Ad Buyers, Yelp Driving Conversions

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Google Takes Offline Store Visits, Sales Measurement Mainstream

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Daily News: Chatbots via Bing Places, Why Websites Matter in Local Search, SMB Content Marketing

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Microsoft Brings Chatbots to Local Businesses via Bing Places

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