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Daily News: Brands Unclear on Location Intelligence, TripAdvisor Acquisition, Embracing Beacons

Daily_News_Friday_2016

Place Conference Workshop: How to Do Location Better

Place Conference

Many Brands Still Don’t Know about Location Intelligence

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Daily News: Lift from Programmatic, Weather’s Impact on Ads, NYC Park Exploring Location Data

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Study: Programmatic Providing Up To 79% Lift in Offline Conversions

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Daily News: Why Brands Use Beacons, Case Threatens Online Reviews, Marketing Success Factors

Daily_News_Wednesday_2016

Data: 76% Are Using Beacons for Location Analytics

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What? 85% of Pages Now ‘Mobile-Friendly’ Says Google

Mobile interstitials

Daily News: Marketers Share Ideal Media Mix, ROI of Event Sponsorship, 500M Beacons Coming

Daily_News_Tuesday_2016

What’s the Ideal Media Mix for Marketers Who Don’t Understand Consumer Journey?

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